We are passionate about coffee and remote, small-plot coffee growers.
We believe that real, lasting relationships are essential.
We believe in the dignity that comes from helping growers choose their own path out of poverty, improve their own businesses and fulfill their own dreams.
We believe that as consumers we have the power to change the world.
We believe in transparent, direct trade with coffee farmers and co-ops.
We believe that claims about life transformation should be documented, tracked and made available to the consumer.
We believe that cooperation is the new competition and that creative entrepreneurial business can build a better world.