Where does this product come from? Does it help or hurt people and the planet? Can you prove it? As more and more consumers ask questions like these they create an environment where companies are rewarded for making a demonstrably positive impact in the world. Companies are scrambling to show how they are doing good and the transparency that communication technologies bring is helping to keep them honest.

We think this is a new consumer revolution that can translate the everyday activity of buying into sustainable life-change for the world's poor.

Coffee played a substantial role in the first consumer revolution (google consumer revolution) and will play a pivotal role in this one. 2.5 billion cups are consumed everyday globally. Join with us. Demand traceability, transparency and transformation.